Strategy, first
A focused kickoff to clarify your audience, offer, voice, and the one action your website needs visitors to take.
Custom websites for small businesses
AI moves fast.
Humans make it matter.
One-of-one websites built with intelligent tools and shaped by human taste—strategy, design, code, and care included.
HUMAN
APPROVED
APPROVED
YOUR NEXT WEBSITE
Made to be
remembered.
remembered.
No templates.
No tech-speak.
No shortcuts.
No tech-speak.
No shortcuts.
01 / Strategy 02 / Design 03 / Build
✦
The best of both
AI gives us speed.
Human judgment gives it soul.
The tools changed. The standard didn’t. Your website still needs an idea, a point of view, and someone who cares how every detail lands. We use AI behind the scenes, then bring the curiosity, taste, and accountability only a real creative partner can.
Faster, not genericSmart, not soullessSimple, not basic
Your single-page site
Everything you need.
Nothing you don’t.
A complete custom website with up to six purposeful sections—built to make your business look credible, clear, and ready.
Custom design
A visual direction created for your business—not a template with your logo dropped into it. Includes two revision rounds.
Hand-finished code
AI helps us move faster. A human reviews every layout, interaction, word, and line of production code before launch.
Ready to perform
Responsive build, fast loading, accessibility essentials, basic search setup, analytics, and domain connection.
A clear, calm process
From idea to live
in 2–3 weeks.
No endless meetings. No mystery. You always know what’s happening, what we need from you, and what comes next.
- 01
Discover
We meet for 45 minutes, get clear on your goals, and gather the words and assets we need.
- 02
Shape
You see a complete visual direction and give one clear round of consolidated feedback.
- 03
Build
We turn the approved direction into a responsive, polished website and test every detail.
- 04
Launch
We connect your domain, go live, and stay close through your monthly care plan.
Meet the studio
Classical training.
Human-first execution.
HUMAN/CODE is the independent studio of Jonathan Sullivan, a classically trained designer and developer with 25 years creating digital experiences. Jonathan leads every project from strategy and visual direction through code and launch—using AI for speed while keeping judgment, craft, and client care distinctly human.
Jonathan Sullivan
Founder · Design & Dev Lead
Design foundation
Classically trained in composition, spacing, and visual hierarchy for websites that feel premium and stay legible.
User experience
Built on practical UX instincts: clearer navigation, stronger conversion paths, and readable messaging at every viewport.
Business alignment
Design decisions, scope, and next steps stay connected to your goals so the finished site supports the business behind it.
Simple, transparent pricing
One-time launch.
Two options.
Built for owners who want a distinctive website without agency overhead—or another platform to figure out themselves.
Starter launch site
LIMITED SCOPE$1,000
one-time · 25% deposit
- One single-page website, up to 4 sections
- Template-powered design system tuned to your brand look and voice
- Mobile-first responsive delivery
- One clear revision round
- Domain connection and launch
- 5–7 business day timeline
Custom website build
FOUNDING RATE$2,400
one-time · 50% deposit
- Discovery strategy and positioning blueprint
- One custom page, up to 6 sections
- Mobile, tablet, and desktop design
- Two focused revision rounds
- Custom build, SEO setup, and analytics
- Domain connection and launch support
Core care
ESSENTIAL$99+ /mo
Every HUMAN/CODE site includes ongoing care from launch
- Fast, secure managed hosting
- Domain renewal and original-build premium licenses
- SSL, security monitoring, updates, and backups
- Up to 15 minutes of small content edits monthly
- Quarterly performance check
- Standard email support
Growth care
OPT-IN$199+ /mo
Optional upgrade for businesses that want ongoing momentum
- Everything included in Core care
- Up to 60 minutes of small updates monthly
- Quarterly analytics and conversion review
- Content and performance recommendations
- Priority two-business-day support
- Monthly edit time can cover multiple small requests
Build beyond the basics
Popular add-ons
Add capabilities now or after launch. Every add-on is scoped to fit your business instead of forcing you into a larger package.
Additional page
Custom-designed interior page with responsive build.
Shopify launch
Theme setup, brand styling, and up to 10 products.
Advanced Shopify
Custom storefront, larger catalog, and app integrations.
Booking integration
Scheduling flow connected and styled to your site.
Copy & SEO
Messaging polish, keyword direction, and on-page optimization.
Brand mini-kit
Logo refinement, type, color, and practical usage guidance.
One-time pricing covers setup and implementation. Domain fees and approved premium licenses stay included in your monthly care plan. Shopify, payment-processing, and other third-party platform fees are billed directly by those providers.
Domain fees and premium licenses are included in every monthly care plan.Additional work is quoted at $125/hr or as a fixed project.Care-plan edits do not roll over.
YOUR IDEA＋OUR CRAFT
Now booking founding clients
Let’s make your business
impossible to overlook.
Tell us what you’re building and where you feel stuck. We’ll send the clearest next step in two business days.
Project brief
Reply time: 48 hours